Kia MEA wanted to launch their Hybrid Electric Vehicles in Saudi Arabia. The launch will be Kia’s first communication about eco-friendly vehicles in the region which will eventually pave the path towards the EVs.
We effectively introduced the Kia HEV range in the GCC region by being the region’s first agency to shoot an automotive commercial film in Abha, Saudi Arabia.
In addition to the launching film, Kia MEA required also to capture 5 main key visuals for the HEV range.
The result: A constant campaign that speaks for itself.
Football season is upon us. A once every 4 years event that gets everyone excited and looking to have the best experience that can be. And this is where SONY come into play, with the product that elevate their watching experience, no matter how they choose it to be.
GENESIS wanted to create relevant content for Saudi Arabia’s market for their social media platforms.
We conducted a successful photoshoot for 5 GENESIS vehicles GV80, GV70, G90, G80 & G70 in 3 different cities; Dammam, Riyadh and Jeddah.
The results of this campaign were more than satisfactory for all, the GENESIS brand team in Korea, Seoul Headquarters and the distributors in Saudi Arabia as the photos came very relevant and engaging in their market.
The most popular sport in the world attracts a diverse crowd to every game. Their noise, boos and shenanigans create a fever pitch and energetic atmosphere. From the paint job to bumper stickers, your car says a lot about your personality. And since football supporters differ in their behavior as well, we have identified six types of football fans, inspired by our six SUVs' target audience. This exercise has allowed us to create unique scenarios and establish a strong link between football and our SUV line-up.
Celebrating the new Kia brand launch in the Middle East with a spectacular LED show on Dubai’s iconic landmark, the Burj Khalifa. Watch as we continue to spread inspiration through movement across continents.
Kia X Joe Hattab
Joe drove across several cities in Saudi Arabia with the adventure theme as an umbrella, and highlighted local inspiring stories while showcasing the Kia Sportage.
The influencer created tremendous exposure for Kia Sportage, with over 11.5 million subscribers on YouTube and 3.7 million followers on Instagram.
Choosing Joe created a huge impact on the target audience on both brand and sales levels.